Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

June 19, 2026

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

March 31, 2026

In an era of rampant automation and AI disruption, how do we keep the "human" in healthcare? We explore the growing tension between the science of automation and the art of human connection.

The health union bubble creates a funnel of people emerging.

The “Buy Now” Era of Pharma: Navigating Pharma’s Direct-to-Patient Revolution

March 24, 2026

Learn how the shift to Direct-to-Patient (DTP) models is transforming online health communities into "digital front doors" that turn trusted community engagement into high-intent care.

The Authority Gap: Why Trust is Pharma’s Only Real Currency in 2026

March 18, 2026

By bridging the gap between DTC and HCP silos and prioritizing medically validated "safe spaces," brands can move beyond the vanity metrics of reach to secure the high-value trust that drives patient action and clinical validation.

3 Considerations for Pharma Brand Strategy Success

April 26, 2021

As the digital landscape evolves and third-party cookies disappear, keep the following considerations in mind for your pharma brand strategy.

Mitigating the Misdiagnosis Journey

April 16, 2021

Nearly half of IBD In America 2020 respondents living with Crohn’s disease said they were previously misdiagnosed during their diagnosis journey.

Continuity of Care in a Pandemic: Reflecting on the Rise of Telehealth

March 16, 2021

Survey results from Health Union show that telehealth use among people with chronic conditions has tripled since the start of the COVID-19 pandemic.

Addressing Gaps As Telehealth Use Grows, Satisfaction Varies

March 1, 2021

At that time, 49% of respondents – all with chronic health conditions – had participated in a virtual visit with an HCP over the previous four months.

Healthcare Industry Thought Leadership

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