Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Why Better HCP Content Starts with Better Patient Understanding

August 24, 2026

Uncover what MATTERS. How Health Union’s Behavioral Science Framework Delivers Better Insights

August 21, 2026

The Trust Gap AI Can’t Fill (But Real Communities Can)

August 11, 2026

AI in Patient Communities: Why Patients Still Choose Each Other

July 16, 2026

[Infographic] Social Health: The New Patient Journey

September 17, 2021

Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey – and pharma’s role in it.

Two people not understanding one another

The Many Frustrations of Explaining Your Condition to Others

August 9, 2021

Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.

hand touching a phone and connecting with other patients online

Social Health: The Future of Healthcare Marketing

August 6, 2021

Social health—the digital means by which health consumers engage with each other and their health—has broad applications for the healthcare industry.

Understanding Adherence: 5 Questions for Patients

August 2, 2021

To understand the various factors that impact adherence, the following questions may create a more open line of communication between patients and HCPs.

Healthcare Industry Thought Leadership

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