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colleen-heavens2025-08-12 08:52:012025-08-12 09:03:14From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences
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colleen-heavens2025-07-22 11:40:082025-07-22 11:51:09The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
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colleen-heavens2025-07-09 16:52:202025-07-16 15:53:28Why Health Union’s Audiences Make All the Difference in Influencer MarketingCase Study: Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising
Unlock unrivaled reach and engagement in pharmaceutical advertising.
From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences
Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.
The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.
Why Health Union’s Audiences Make All the Difference in Influencer Marketing
Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?
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