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Caitlin Barasa2024-06-14 11:27:342025-03-11 11:27:55Healthcare Paid Search: Craft A Winning Strategy that Drives ConversionsHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.
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Caitlin Barasa2024-06-14 11:27:342025-03-11 11:27:55Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions
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Caitlin Barasa2024-06-11 12:05:232025-03-11 12:05:55The Role of HCPs in the Patient Journey
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Caitlin Barasa2024-05-24 10:56:032025-03-05 10:57:46Top 20 Healthcare Social Media Influencers to Look Out for in 2024
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Caitlin Barasa2024-04-07 16:10:352025-03-05 11:51:028 Of The Best Healthcare Landing Pages & Why They Work
From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences
Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.
The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.
Why Health Union’s Audiences Make All the Difference in Influencer Marketing
Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?
Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices
Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.
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