Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Many Claim to Have High-Intent Audiences. We Can Prove It.

June 22, 2026

Why Patient-Authored Content Wins

June 22, 2026

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

June 19, 2026

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

March 31, 2026

In an era of rampant automation and AI disruption, how do we keep the "human" in healthcare? We explore the growing tension between the science of automation and the art of human connection.

Parkinson’s Disease Patient-Reported Survey Data

November 23, 2020

New Health Union survey data reveals interesting differences in the patient journeys of men and women living with Parkinson’s disease.

Spondyloarthritis Patient-Reported Survey Data

November 18, 2020

Survey data uncovers the often difficult spondyloarthritis diagnosis journey, showing that 83% of respondents with nr-AxSpA were initially misdiagnosed.

Sleep Disorders Patient-Reported Survey Data

November 10, 2020

People living with sleep disorders like sleep apnea, RLS, insomnia and narcolepsy share their experiences in new survey data from Health Union.

5 Things Patient Advocates Want Pharma to Know

November 9, 2020

Presented with Health Union’s trusted survey data from tens of thousands of people, chronic health patient advocates share what they want pharma to know.

Healthcare Industry Thought Leadership

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