Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Connecting Across Communities: Health Union Conference for Patient Advocacy Kicks Off in Philadelphia

April 5, 2018

On March 26, 2018 Health Union opened the doors of its new event center in Philadelphia for the second annual HU Connexion, a conference for patient advocacy, to gather and thank the extraordinary network of patient advocates who share their experiences and journeys with thousands of people every day as moderators and contributors for its online communities.

SCOPE 2018: Online Health Communities Fill Gap Between What Patients Want, Researchers Need

February 23, 2018

Online communities fill a void for people with chronic health conditions, offering information, emotional support and connection to others with common experiences. By fostering relationships with members of these online health communities – through relevant content and engaging social conversations that touch on and validate the personal experiences of living with certain chronic conditions – Health Union has the rare opportunity to more accurately understand the concerns of people with these conditions.

WebMD Sale Reflects Trend towards Smarter Spending in Pharma Advertising

August 1, 2017

Last month, headline writers had a field day dreaming up puns for coverage about several pharmaceutical companies’ decision not to run ads for erectile dysfunction drugs during this season’s NFL broadcasts. And, while a connection to the recent sale of WebMD might not be immediately obvious, upon closer examination, these stories share a common theme. Both reflect the shifting sands beneath the pharmaceutical industry and how, in reacting to them, its marketers are being challenged to do more with less.

Online Health Communities: A New Frontier in Health Research

October 3, 2016

As we transcend into the Health 2.0 ecosystem, where the notion of patients using technologies to take control of their personal wellbeing has become more commonplace, our entire global healthcare system has begun to shift.

People Living with Psoriasis and Psoriatic Arthritis Dissatisfied with Current Treatment

September 25, 2018

The intensity and severity of flares experienced by people living with plaque psoriasis (Pso) and psoriatic arthritis (PsA) may not be getting the attention they deserve as evidenced by the latest results of Health Union’s Psoriasis In America and Psoriatic Arthritis In America 2018 surveys.

Expanding Patient Voices and Understanding Their Perspectives

WHITEPAPER DOWNLOAD: Patient Experience in Clinical Trials

August 28, 2018

Download the whitepaper, “Patient Experience in Clinical Trials,” which analyzes differences in the perceptions of those who have participated in a clinical trial in the last five years to those participants prior to 2013, and how to dispel the myths that exist in the industry by looking through a true patient-centric lens.

The secret to sustainable growth: Hiring a mindset, not a skill set

August 28, 2018

Think for a moment how a car simply can’t run without both gasoline and oil. You can’t really argue which one is more important because that doesn’t matter: without either, the car won’t go. Everything in our business works like gas and oil in a car: because each individual understands that, no matter their role, what they do is crucial to our success.

People with COPD want more from their doctors: Here’s what they say

August 14, 2018

Debilitating. Frustrating. Devastating. When asked to describe their condition in one word, COPD patients’ choice of words reveals struggle, fear, misery, and helplessness in Health Union’s COPD In America 2018 survey.

Healthcare Industry Thought Leadership

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