Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Stigma of Hepatitis C in America Hinders Patients’ Relationship With Their Doctor

October 29, 2018

Hepatitis C In America 2018, an annual survey conducted by Health Union, collected data from 539 people who are currently living with HCV (n=302) or who have previously lived with HCV (n=237). The results revealed the significant challenges faced when it comes to anxiety and depression, and their relationship with their doctor.

Beneath the Surface of Chronic Conditions: Using Data to See the Big Picture

October 22, 2018

As Health Union has evolved from launching our first community, Migraine.com in 2010, to 19 online health communities and counting today, one thing has remained the same: bigger has to mean better. Serving the needs of people impacted by chronic health conditions and reaching more than 10,000,000 people each month yields a unique opportunity not only to understand the challenges associated with a specific chronic condition but also to gain a clear understanding of the bigger picture surrounding the full scale of a person’s challenges. In many cases, this includes experience with co-morbid conditions.

Living with Atopic Dermatitis: More than only skin deep

October 15, 2018

Results from Atopic Dermatitis In America 2018, a recent Health Union research study of over 400 people living with atopic dermatitis or atopic eczema, indicate the condition is much harder to manage than others may believe.

Leading Indicators for Why Rheumatoid Arthritis Is Misunderstood

October 3, 2018

People living with rheumatoid arthritis (RA) often feel misunderstood, according to findings from Rheumatoid Arthritis In America 2018, an annual research study conducted by Health Union. The study of 3,181 respondents illuminates the realities about why it may be so misunderstood.

Redefining “Community”: From Niche to Next-Generation Performance and Scale

November 10, 2025

Discover how 1P data and a powerful tech stack prove that patient communities can deliver unrivaled quality and massive scale.

Building Authentic Connections: The Core of Health Union’s Community Model

October 30, 2025

What sets Health Union’s model apart? Learn how expert community managers and peer-to-peer validation build the confidence patients need to take action in their health journey.

Maximize Your Programmatic Reach: The Power of Audience Diversification

October 16, 2025

Maximize programmatic reach by diversifying your audience strategy. Learn how utilizing partners with differentiated data and granular segmentation unlocks net-new, high-intent audiences to connect with patients at critical decision points. Discover how Health Union delivers superior Audience Quality Index performance

Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy

October 14, 2025

HCPs trust their peers more than anyone, but they’re also busier than ever. Learn how to leverage the credibility of KOLs and the power of AI to deliver vital information.

Healthcare Industry Thought Leadership

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