Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising

September 1, 2025

Unlock unrivaled reach and engagement in pharmaceutical advertising.

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

August 12, 2025

Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

July 22, 2025

Authentic patient stories or compliant pharma campaigns? You don't have to choose. Here’s how to set a new standard for influence.

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

July 9, 2025

Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?

Lupus Patient-Reported Survey Data | 2020

May 6, 2020

Forty percent of people living with lupus have been initially misdiagnosed, according to new Health Union survey data from its online health community.

Perceptions of telehealth from people living with chronic conditions

COVID-19 Shifts Telehealth Perception for People with Chronic Conditions

April 30, 2020

Health Union survey shows 48% of respondents living with chronic health conditions had or plan to have a telehealth appointment since the COVID-19 pandemic.

Concern for Coronavirus Among People with Chronic Conditions

April 3, 2020

New survey: “COVID-19 Consumer Attitudes and Health Behaviors” finds people living with chronic conditions feel greater risk during coronavirus pandemic.

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March 31, 2020

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Healthcare Industry Thought Leadership

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