Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

5 Situations That Prompt Patients to Engage in Social Health

February 22, 2022

Explore five different situations throughout the patient journey that prompt patients to engage with social health and online health communities.

The Year of Reconnection: Shared Experiences Drive Connection through Social Health

February 9, 2022

Health Union president and COO, Lauren Lawhon, explores the progress made throughout 2021 for patients in online communities and the healthcare industry.

What Healthcare Marketers Should Know About Connecting With Women

November 22, 2021

It's vital that healthcare marketers connect with women. Women make up 50.8% of the US population and make 80% of the healthcare decisions.

5 Unique Terms Patients Use to Describe Health Experiences

October 5, 2021

Here are five (of many) unique terms used by people with chronic conditions to increase understanding about what they represent to patients.

Reduce Mental Health Stigma with Conversations

July 22, 2019

Talking about mental health is hard. Learn how health discussions in online communities can help reduce the mental health stigma.

HCPs Important Factor for Clinical Trial Participation

July 15, 2019

Healthcare professionals can be influential in a patient’s clinical trial participation, but the impact is more nuanced and multifaceted.

Long-Term Business Vision: Importance for Growth

June 29, 2019

Many digital health companies are driven financially by short-term gains. Read why that’s less impactful than following a long-term business vision.

WHITEPAPER: Patient Interest and Participation in Clinical Trials

June 21, 2019

Health Union compiled data from more than 21,000 respondents to examine factors involved in patients’ interest and participation in clinical research.

Healthcare Industry Thought Leadership

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