Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

7 Healthcare Programmatic Advertising Best Practices

February 14, 2024

Whether you're looking to boost patient engagement, increase provider awareness, or maximize your ROI, Health Union has the insights to take your programmatic advertising to the next level.

Medical Device Advertising Regulations: What to Know

December 8, 2023

Right now, medical device advertising doesn’t come with a ton of red tape — at least not as much as you’d think,

Healthcare Geofencing: The What & Why

November 20, 2023

Healthcare geofencing campaigns use programmatic technology that leverages GPS signals from HCPs’ devices and delivers ads based on this data.

Photos of Sharron Rouse and Shoshana Lipson two of Health Union’s 2023 Social Health Award winners, at Digital Pharma East 2023

Patient Leader Perspectives: Co-Design with ‘Patients from the Start’

November 1, 2023

These two accomplished patient leaders combined their experiences and perspectives to explain how industry can integrate “patients from the start.”

Blood Cancer Patient-Reported Survey Data | 2020

May 15, 2020

58% of blood cancer patients feel satisfied with their current treatment plan, according to new Health Union survey data from its online health community.

Health Union Chief Community Officer Named to 2020 PM360 ELITE

May 8, 2020

Amrita Bhowmick, MPH, MBA has been named to the 2020 PM360 ELITE for her work in developing Health Union’s online health community model.

Webinar Download: COVID-19 & Chronic Conditions

May 7, 2020

Discover the health attitudes and behaviors on COVID-19 from people living with chronic conditions in this webinar from Health Union researchers.

Lupus Patient-Reported Survey Data | 2020

May 6, 2020

Forty percent of people living with lupus have been initially misdiagnosed, according to new Health Union survey data from its online health community.

Healthcare Industry Thought Leadership

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