Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Five Simple Ways to Improve Clinical Trial Recruitment

December 13, 2018

Health Union often partners with study sponsors and contract research organizations (CROs) to supplement clinical trial recruitment efforts. Based on this experience, here are five simple suggestions for CROs to help guide patients from the point at which they express interest in a study through to completion.

The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

November 29, 2018

Day in and day out, we observe how a chronic condition or cancer diagnosis not only impacts the patient but their loved ones, as well. The comments and conversation reveal the ripple effect that occurs, and how the diagnosis impacts everyone in the family--often times it can feel as though they have received the diagnosis themselves. Caregivers step forward in recognition of their loved one’s need for care, compassion and support.

Forgetfulness and confusion: Hidden complications of treating T2D

November 12, 2018

Living with type 2 diabetes can be a lot to handle, involving many medications, drastic lifestyle changes like dietary restrictions and constant monitoring of blood glucose. Health Union’s "Type 2 Diabetes In America 2018" survey revealed that forgetfulness and uncertainty may play a bigger role in a person’s ability to manage their condition than often considered.

The Stigma of Hepatitis C in America Hinders Patients’ Relationship With Their Doctor

October 29, 2018

Hepatitis C In America 2018, an annual survey conducted by Health Union, collected data from 539 people who are currently living with HCV (n=302) or who have previously lived with HCV (n=237). The results revealed the significant challenges faced when it comes to anxiety and depression, and their relationship with their doctor.

Healthcare Industry Thought Leadership

Five Simple Ways to Improve Clinical Trial Recruitment

The Patient and Caregiver Journeys are Interconnected: Addressing caregivers’ needs can make both experiences better

Forgetfulness and confusion: Hidden complications of treating T2D

The Stigma of Hepatitis C in America Hinders Patients’ Relationship With Their Doctor

Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising

From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences

The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

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