Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Two female Healthcare Professionals (HCPs) in lab coats reviewing glowing digital data and medical information on a screen, demonstrating a modern, high-tech approach to community and collaboration

Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement

October 7, 2025

In the battle for HCP attention, the loudest voice doesn't win—the most trusted one does.

The Missing Link: Marrying Clinical Data with Patient Insights

September 30, 2025

Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Beyond the Status Quo: Why HCPs Need Content Delivered Differently

September 22, 2025

Your current content strategy is likely failing to reach overwhelmed HCPs—here's why and how to adapt.

People Living with Psoriasis and Psoriatic Arthritis Dissatisfied with Current Treatment

September 25, 2018

The intensity and severity of flares experienced by people living with plaque psoriasis (Pso) and psoriatic arthritis (PsA) may not be getting the attention they deserve as evidenced by the latest results of Health Union’s Psoriasis In America and Psoriatic Arthritis In America 2018 surveys.

Expanding Patient Voices and Understanding Their Perspectives

WHITEPAPER DOWNLOAD: Patient Experience in Clinical Trials

August 28, 2018

Download the whitepaper, “Patient Experience in Clinical Trials,” which analyzes differences in the perceptions of those who have participated in a clinical trial in the last five years to those participants prior to 2013, and how to dispel the myths that exist in the industry by looking through a true patient-centric lens.

The secret to sustainable growth: Hiring a mindset, not a skill set

August 28, 2018

Think for a moment how a car simply can’t run without both gasoline and oil. You can’t really argue which one is more important because that doesn’t matter: without either, the car won’t go. Everything in our business works like gas and oil in a car: because each individual understands that, no matter their role, what they do is crucial to our success.

People with COPD want more from their doctors: Here’s what they say

August 14, 2018

Debilitating. Frustrating. Devastating. When asked to describe their condition in one word, COPD patients’ choice of words reveals struggle, fear, misery, and helplessness in Health Union’s COPD In America 2018 survey.

Healthcare Industry Thought Leadership

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