
Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.


Redefining DTC Advertising: Capitalizing on a multi-dimensional, largely digital experience
The way people consume television - and advertising - is changing, quickly. When reaching people living with chronic health conditions, the complex and fragmented media landscape, along with fragmented attention spans, creates challenges for pharma marketers who are trying to drive awareness and interest in their brands.

FREE WEBINAR DOWNLOAD: Millennials and Health – 3 Ways Pharma Needs to Adapt to Attract
Download a free webinar to learn what Millennials expect from their healthcare experiences and how Health Union’s open, online health communities can help you develop smarter, more effective programs to meet their needs.

Loneliness and Health: What’s the (Social Media) Connection?
While today’s technology allows us to be more connected than ever, we’re also lonelier and more socially isolated. Results from a 2018 survey of more than 20,000 respondents found that nearly half (46%) of adults in the U.S. reported feeling (sometimes or always) lonely. Interestingly, Generation Z adults, who are presumably the most connected socially, are actually lonelier.
Get Hooked – Making Engagement a Habit
This month, Amrita continues her series in DTC Perspectives monthly e-newsletter, DTC In Focus by discussing how to get patients hooked on engagement.
Cultivating Engaged Patients: 5 Lessons Learned
Discover valuable lessons and practical tips to stimulate and cultivate patient engagement for active online health communities.
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