Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy
HCPs trust their peers more than anyone, but they’re also busier than ever. Learn how to leverage the credibility of KOLs and the power of AI to deliver vital information.
Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement
In the battle for HCP attention, the loudest voice doesn’t win—the most trusted one does.
The Missing Link: Marrying Clinical Data with Patient Insights
Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.
A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients
The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.
Beyond the Status Quo: Why HCPs Need Content Delivered Differently
Your current content strategy is likely failing to reach overwhelmed HCPs—here’s why and how to adapt.
The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload
For time-crunched HCPs, engagement isn’t about more information, but better insights.
Case Study: Unlocking Unrivaled Programmatic Performance in Pharmaceutical Advertising
Unlock unrivaled reach and engagement in pharmaceutical advertising.
From Qualified to Converted: Why Your Next Campaign Needs to Focus on Low-Funnel Audiences
Is your health campaign focused on the right metric? Reaching a qualified patient is one thing, but reaching one who is ready to convert is everything. Here’s why the future is low-funnel.
The Pharma Paradox: Balancing Authenticity and Safety in Influencer Marketing
Authentic patient stories or compliant pharma campaigns? You don’t have to choose. Here’s how to set a new standard for influence.
Why Health Union’s Audiences Make All the Difference in Influencer Marketing
Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?
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