Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.

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The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses

Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.

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How to Create Patient Personas That Strengthen Brand Engagement

Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.

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10 Effective Strategies for Marketing to Doctors in 2025

Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.

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Why Pharma and Healthcare Advertising Spending Continues to Rise

Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.

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As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences

Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.

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The 10 Best Healthcare Marketing Conferences in 2025

If you’re a healthcare marketer looking to stay ahead in 2025, these are the conferences you can’t afford to miss.

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Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes

Employing healthcare audience segments plays a pivotal role in revolutionizing marketing strategies and, in turn, elevating the standard of patient care.

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The Ultimate Guide to TikTok Healthcare Advertising

TikTok has over one billion users worldwide, with more than 150 million active users in the U.S. The platform is ripe for creating content that will resonate with target audiences searching for healthcare information.

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What Happens When Patient Influencers Share Their Story?

Our network of 100,000+ patients and caregivers are health advocates, influencers, and content creators who tell powerful stories every day.

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