3 Reasons for Pharma Marketers to Leverage Social Health
Health Union’s published analysis in the Journal of Medical Internet Research and a recent survey of 2,371 patients demonstrate the value of social health.
Health Union’s published analysis in the Journal of Medical Internet Research and a recent survey of 2,371 patients demonstrate the value of social health.
Pharma USA 2022 played an integral role in recognizing the need for the industry to shift priorities towards community-first patient engagement strategies.
Understanding the nuances and complexities of nutrition-related social health conversations can help pharma best meet the needs of patients.
Health Union research identified common patient challenges of medication adherence that healthcare companies can overcome with the help of social health.
Explore five different situations throughout the patient journey that prompt patients to engage with social health and online health communities.
Health Union president and COO, Lauren Lawhon, explores the progress made throughout 2021 for patients in online communities and the healthcare industry.
It’s vital that healthcare marketers connect with women. Women make up 50.8% of the US population and make 80% of the healthcare decisions.
Here are five (of many) unique terms used by people with chronic conditions to increase understanding about what they represent to patients.
Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey – and pharma’s role in it.
Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.