Beyond a DTC TV Ban: How Pharma Can Transform Advertising to Better Serve Patients

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Health Union Launches 2025 Social Health Awards: Elevating Healthcare’s Unsung Voices

Health Union launches the 2025 Social Health Awards to celebrate the patient leaders, caregivers, and HCPs transforming digital health.

Why Health Union’s Audiences Make All the Difference in Influencer Marketing

​​Selecting the right patient is the first step of a successful influencer campaign. But how do we ensure that powerful, authentic content reaches the right audience?

Health Union Unveils Innovative 2026 DTC Product Suite, Revolutionizing Patient Engagement with AI and Dynamic Experiences

Health Union launches innovative 2026 DTC product enhancements, revolutionizing patient engagement with cutting-edge AI and dynamic experiences.

Authentic Influence, Real Impact: How Health Union Selects the Right Patient Voices

Why authentic patient voices, not just follower counts, drive real impact in healthcare influencer marketing.

The Human-Powered AI Driving Health Union’s Next-Gen Innovations

Forget generic AI – Health Union’s next-gen solutions are powered by something far more insightful: real human experiences.

The HUman Advantage: Connected Communities in an AI World

In a world of AI, Health Union is prioritizing genuine human interaction. See how their community-driven approach is transforming the future of digital health.

Right Message, Right Moment: Leading the Future of Health Advertising with Context and Precision

Marketers are increasingly prioritizing contextual relevance, with a notable percentage shifting back to endemic advertising – and Health Union is prepared to deliver.

From Silos to Synergy: Integrating DTC and HCP Messaging

Could connecting DTC and HCP messaging be the missing link for bigger impact?

Health Union’s Strategic Advantage: Thriving in the New Era of AI-Driven Digital Health

Discover how Health Union is strategically harnessing the power of AI, not to replace connection, but to amplify it.