Health Union Expands Industry-Leading Portfolio of Online Health Communities With New Focus in Mental Health and Cardiometabolic Conditions
Providing information, resources, and support for highly engaged health audiences.
Published Nov. 14, 2024 | 3 Minute Read
PHILADELPHIA — Nov. 14, 2024 — Health Union, the leading digital health company building online communities that empower people to live better with health challenges, has launched seven new communities over the past year, expanding its efforts to provide information, resources, and support for people living with mental health conditions and cardiometabolic conditions.
New health communities include four focused on mental health — Bipolar.Mental-Health-Community.com, Depression.Mental-Health-Community.com, Postpartum.Mental-Health-Community.com, and Schizophrenia.Mental-Health-Community.com — as well as Obesity.net, CardiovascularDisease.net, and NASHDisease.net. Each community provides valuable resources and support where patients and caregivers can connect, share their experiences, and access trusted information.
“Every person living with a health condition deserves a place to feel understood, supported, and empowered,” said Olivier Chateau, co-founder and CEO of Health Union. “By expanding our community footprint, we’re not only addressing more diverse health needs but also breaking down barriers that prevent people from getting the support they need. Our goal remains to transform the experience of living with challenging health conditions by bringing people together and providing a trusted platform for shared knowledge and connection.”
With these additions, Health Union strengthens its commitment to fostering connections and improving the quality of life for individuals affected by a diverse range of health challenges, including conditions that can be stigmatizing, underrecognized, or misunderstood. Each community is tailored to meet the unique needs of its members, offering a safe environment where people can find support, learn from others’ experiences, and navigate their health journeys together.
Each of the new communities combines expert-reviewed content with peer support, featuring polls, forums, and other tools designed to address condition-specific needs and empower people in their health journeys:
- Bipolar.Mental-Health-Community.com: This community supports individuals navigating the complexities of bipolar disorder, with resources focused on symptoms, treatment options, and effective coping strategies for living with a mood disorder.
- Depression.Mental-Health-Community.com: A space dedicated to people affected by depression, providing a supportive environment for highlighting personal stories, exploring treatment options, and offering tips for coping strategies.
- Postpartum.Mental-Health-Community.com: Designed specifically for those experiencing postpartum mental health challenges, this community offers insights and resources to increase awareness around postpartum depression and anxiety.
- Schizophrenia.Mental-Health-Community.com: A safe, supportive space for individuals affected by schizophrenia and their loved ones, fostering shared experiences, clinical insights, and advocacy for this often-stigmatized condition.
- Obesity.net: A community focused on the unique needs of individuals living with obesity and higher weight, providing members with a platform to connect with peers and access resources for achieving health at every size.
- CardiovascularDisease.net: This community serves those affected by cardiovascular diseases, such as atrial fibrillation, pulmonary hypertension, and cardiomyopathy, offering guidance from experienced patient leaders, educational resources, and support to help members manage their condition and improve overall wellness.
- NASHDisease.net: Focused on nonalcoholic steatohepatitis (NASH) — also known as metabolic dysfunction-associated steatohepatitis (MASH) — this community brings awareness to an often-overlooked liver condition, providing resources, peer support, and advocacy for greater understanding and care options.
For pharmaceutical and healthcare industry partners, these communities present a unique opportunity to align messages with highly engaged, qualified audiences, enabling advertisers to reach patients who may benefit from their treatments. By connecting brands with people actively managing their health, Health Union fosters meaningful partnerships that drive improved outcomes for both business partners and the patients they serve. Learn more about how pharmaceutical advertisers can drive awareness, engagement, and conversion results by leveraging the power of Health Union’s condition-specific communities here: health-union.com/business-solutions
About Health Union
Health Union is the proven industry leader in condition-specific, online health community and patient engagement. The company reaches millions of people through the largest network of online health communities (e.g., Migraine.com, MultipleSclerosis.net, LungCancer.net) and health leaders — addressing virtually every condition and providing patients and caregivers with the information, connection, and support they need to live better with challenging health conditions. For more than a decade, Health Union has been transforming the way pharmaceutical and healthcare brands engage with people, enabling transparent, innovative opportunities to gain insight and empower action through advertising, marketing research, and clinical trial solutions for the healthcare industry.
For more information, contact the public relations and marketing team at pr@health-union.com.
Related Articles
WebMD Sale Reflects Trend towards Smarter Spending in Pharma Advertising
Last month, headline writers had a field day dreaming up puns for coverage about several pharmaceutical companies’ decision not to run ads for erectile dysfunction drugs during this season’s NFL broadcasts. And, while a connection to the recent sale of WebMD might not be immediately obvious, upon closer examination, these stories share a common theme. Both reflect the shifting sands beneath the pharmaceutical industry and how, in reacting to them, its marketers are being challenged to do more with less.
Online Health Communities: A New Frontier in Health Research
As we transcend into the Health 2.0 ecosystem, where the notion of patients using technologies to take control of their personal wellbeing has become more commonplace, our entire global healthcare system has begun to shift.
Health Stories & the Communities that Hear Them
We, as humans, are natural story tellers. Even our most basic communications are often expressed in the form of a narrative. “A narrative account involves a sequence of two or more bits of information which are presented in such a way that if the order of the sequence were changed, the meaning of the account would alter”. We apply this, and multiple other indicators, all the time. Temporal changes, tense variation, climaxing topics, learned morals — we incorporate these elements into much of our daily conversation without even realizing it. And we come to digest and remember our experiences based on repeated narration.
Related Articles
Nothing Found
Sorry, no posts matched your criteria