Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Many Claim to Have High-Intent Audiences. We Can Prove It.

June 22, 2026

Why Patient-Authored Content Wins

June 22, 2026

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

June 19, 2026

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

March 31, 2026

In an era of rampant automation and AI disruption, how do we keep the "human" in healthcare? We explore the growing tension between the science of automation and the art of human connection.

What Is HCP Targeting?

May 14, 2023

With advanced HCP targeting, you can focus your ad spend on a more cultivated target list of HCPs.

Rare Conditions: The Impact of Mental Health Concerns

April 24, 2023

More than half of NMOSD In America 2022 respondents said being diagnosed with NMOSD has negatively impacted their mental health.

6 Strategies to Improve Your Rare Disease Marketing

April 18, 2023

Learn more about the challenges and importance of rare disease marketing for healthcare providers, patients, and their families.

Social Health Awards: The Mutual Value and Impact for Patients and Industry

April 11, 2023

Find out how the Social Health Awards create opportunities for empowerment, connection and partnership among patients, caregivers and pharma alike.

Healthcare Industry Thought Leadership

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