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Meghan McNally2026-06-22 22:36:072026-06-22 22:39:07Many Claim to Have High-Intent Audiences. We Can Prove It.Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.
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Meghan McNally
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Meghan McNally2026-06-22 22:36:072026-06-22 22:39:07Many Claim to Have High-Intent Audiences. We Can Prove It.
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Meghan McNally2026-06-22 20:28:462026-06-24 15:24:11Why Patient-Authored Content Wins
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Meghan McNally2026-06-19 12:52:212026-06-19 15:02:57Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV
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Kaitlyn Sullivan2026-03-31 09:40:272026-03-31 09:40:27Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
Expert Perspectives: A Conversation on the Role of Responsible Patient Leadership
Health Union interviews the lead author of newly published research in the Journal of Medical Internet Research around patient leadership on social media.
Beyond the Patient: How the Whole Person Influences Health Decisions
When trying to understand healthcare decision-making in research, aspects of the whole person and patient-HCP relationship are often overlooked.
An Intro to DOOH Healthcare Advertising
Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be.
Patient Leaders: The Modern-Day Barbershop for Healthcare
Patient leaders can authentically provide important health information to improve outcomes while also acting as powerful vehicles for DTC marketing.
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