Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy

October 14, 2025

HCPs trust their peers more than anyone, but they're also busier than ever. Learn how to leverage the credibility of KOLs and the power of AI to deliver vital information.

Two female Healthcare Professionals (HCPs) in lab coats reviewing glowing digital data and medical information on a screen, demonstrating a modern, high-tech approach to community and collaboration

Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement

October 7, 2025

In the battle for HCP attention, the loudest voice doesn't win—the most trusted one does.

The Missing Link: Marrying Clinical Data with Patient Insights

September 30, 2025

Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Addressing Gaps As Telehealth Use Grows, Satisfaction Varies

March 1, 2021

At that time, 49% of respondents – all with chronic health conditions – had participated in a virtual visit with an HCP over the previous four months.

HU Heritage Series: Black History Month

February 12, 2021

In celebration of Black History Month, we’re proud to introduce the Health Union Heritage Series–interviews with team members highlighting diverse voices.

Relationship Advice: What Patients Want HCPs to Know About Satisfaction

February 11, 2021

Survey results and analysis from Health Union explore the nuances of the HCP-patient relationship and implications for the healthcare industry.

Let’s Talk About Sex: Why Treating Intimacy As a Clinical Symptom Matters

February 5, 2021

Findings from Health Union’s In America surveys show sex and intimacy can be greatly impacted by a person’s condition, including symptoms and side effects.

Healthcare Industry Thought Leadership

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