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Meghan McNally2026-06-22 22:36:072026-06-22 22:39:07Many Claim to Have High-Intent Audiences. We Can Prove It.Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.
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Meghan McNally2026-06-22 22:36:072026-06-22 22:39:07Many Claim to Have High-Intent Audiences. We Can Prove It.
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Meghan McNally2026-06-22 20:28:462026-06-24 15:24:11Why Patient-Authored Content Wins
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Meghan McNally2026-06-19 12:52:212026-06-19 15:02:57Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV
Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human
The Year of Reconnection: Shared Experiences Drive Connection through Social Health
Health Union president and COO, Lauren Lawhon, explores the progress made throughout 2021 for patients in online communities and the healthcare industry.
What Healthcare Marketers Should Know About Connecting With Women
It’s vital that healthcare marketers connect with women. Women make up 50.8% of the US population and make 80% of the healthcare decisions.
5 Unique Terms Patients Use to Describe Health Experiences
Here are five (of many) unique terms used by people with chronic conditions to increase understanding about what they represent to patients.
[Infographic] Social Health: The New Patient Journey
Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey – and pharma’s role in it.
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