Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Health Union Chief Community Officer Named to 2020 PM360 ELITE

May 8, 2020

Amrita Bhowmick, MPH, MBA has been named to the 2020 PM360 ELITE for her work in developing Health Union's online health community model.

Webinar Download: COVID-19 & Chronic Conditions

May 7, 2020

Discover the health attitudes and behaviors on COVID-19 from people living with chronic conditions in this webinar from Health Union researchers.

Perceptions of telehealth from people living with chronic conditions

Lupus Patient-Reported Survey Data | 2020

May 6, 2020

Forty percent of people living with lupus have been initially misdiagnosed, according to new Health Union survey data from its online health community.

COVID-19 Shifts Telehealth Perception for People with Chronic Conditions

April 30, 2020

Health Union survey shows 48% of respondents living with chronic health conditions had or plan to have a telehealth appointment since the COVID-19 pandemic.

What Healthcare Marketers Should Know About Connecting With Women

November 22, 2021

It’s vital that healthcare marketers connect with women. Women make up 50.8% of the US population and make 80% of the healthcare decisions.

5 Unique Terms Patients Use to Describe Health Experiences

October 5, 2021

Here are five (of many) unique terms used by people with chronic conditions to increase understanding about what they represent to patients.

[Infographic] Social Health: The New Patient Journey

September 17, 2021

Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey – and pharma’s role in it.

Two people not understanding one another

The Many Frustrations of Explaining Your Condition to Others

August 9, 2021

Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.

Healthcare Industry Thought Leadership

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