Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Do You Have to Be a Member of the Community that You Are Managing?

August 27, 2015

Recently I read a question posted among a group of community managers, asking if people believed that it was possible to manage a community that you are not actually a part of. Not surprisingly, many people were doubtful. It’s only natural to assume that being a member of a community that you are managing would be an important component to successful growth of that community, but you might be surprised to learn that this may not always be the case!

community lessons learned after parenthood

10 Surprising Lessons I Learned About Communities When I Became A Parent

May 18, 2015

Chief Community Officer, Amrita Bhowmick, shares lessons learned in community development, becoming a more mindful professional, after parenthood.

Get Hooked – Making Engagement a Habit

April 15, 2015

This month, Amrita continues her series in DTC Perspectives monthly e-newsletter, DTC In Focus by discussing how to get patients hooked on engagement.

cultivating patient engagement: 5 lessons learned

Cultivating Engaged Patients: 5 Lessons Learned

March 17, 2015

Discover valuable lessons and practical tips to stimulate and cultivate patient engagement for active online health communities.

Health Union Announces Multiple Poster Presentations at the 40th Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine

March 6, 2019

Research from Health Union’s Chief Community Officer Amrita Bhowmick, MPH, MBA, and Executive Director of Community Development Sara Hayes, MPH, and co-authors will be shared at the 40th Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine (SBM). The poster sessions featuring research from two of Health Union’s online health communities, Migraine.com and LungCancer.net, will be presented at the conference, which takes place on March 6-9, 2019 in Washington, D.C.

A man puts pieces of content together in a thought bubble.

Content Strategy in Online Communities: Going Beyond Content

February 5, 2019

Content strategy is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Brian M. Green, Executive Director of Community Development.

A woman engages in online community discussion.

Social Media Engagement: Proof that quality leads to quantity

January 24, 2019

Engagement is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Rebecca Braglio, Senior Director of Community Development.

Moderation: An online health community tool for understanding, not just responding

January 22, 2019

Moderation is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Kristine Zerkowski, Vice President of Community Development.

Healthcare Industry Thought Leadership

Contact