Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

June 19, 2026

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

March 31, 2026

In an era of rampant automation and AI disruption, how do we keep the "human" in healthcare? We explore the growing tension between the science of automation and the art of human connection.

The health union bubble creates a funnel of people emerging.

The “Buy Now” Era of Pharma: Navigating Pharma’s Direct-to-Patient Revolution

March 24, 2026

Learn how the shift to Direct-to-Patient (DTP) models is transforming online health communities into "digital front doors" that turn trusted community engagement into high-intent care.

The Authority Gap: Why Trust is Pharma’s Only Real Currency in 2026

March 18, 2026

By bridging the gap between DTC and HCP silos and prioritizing medically validated "safe spaces," brands can move beyond the vanity metrics of reach to secure the high-value trust that drives patient action and clinical validation.

People are concerned about returning back to normal during COVID-19.

People with Chronic Conditions Concerned About “Returning to Normal” During Pandemic

June 3, 2020

Although frustrated by COVID-19’s physical and mental toll, people with chronic conditions approach the idea of “returning to normal” with concern.

Asthma Patient-Reported Survey Data | 2020

June 3, 2020

40% of people with asthma experience symptoms at least once a day, according to Health Union survey data from its online health community.

Endometriosis Patient-Reported Survey Data | 2020

May 29, 2020

Only 13% of endometriosis patients feel controlled on their current treatment plan, according to Health Union survey data from its online health community.

Living with Myeloproliferative Neoplasms Differs from Other Forms of Blood Cancer

May 26, 2020

Health Union survey shows that, when compared to the more common forms of blood cancer, respondents living with myeloproliferative neoplasms (MPN) appear to have less traditional and, at times, more difficult treatment journeys.

Healthcare Industry Thought Leadership

Contact