Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

More Than Moderators: Why Authentic Expertise is the Core of Our Community Model

November 13, 2025

Health Union's Community Managers don’t just manage discussion forums, they nurture a thriving, condition-specific ecosystem where validation and understanding empower patients and caregivers.

Redefining “Community”: From Niche to Next-Generation Performance and Scale

November 10, 2025

Discover how 1P data and a powerful tech stack prove that patient communities can deliver unrivaled quality and massive scale.

Building Authentic Connections: The Core of Health Union’s Community Model

October 30, 2025

What sets Health Union’s model apart? Learn how expert community managers and peer-to-peer validation build the confidence patients need to take action in their health journey.

Maximize Your Programmatic Reach: The Power of Audience Diversification

October 16, 2025

Maximize programmatic reach by diversifying your audience strategy. Learn how utilizing partners with differentiated data and granular segmentation unlocks net-new, high-intent audiences to connect with patients at critical decision points. Discover how Health Union delivers superior Audience Quality Index performance

Taking Care of the Care Partners

December 4, 2019

Caregivers are a key component of patient-centered care, and, as such, their role in helping those with chronic conditions should not be overlooked.

Psoriatic Arthritis Patients Discuss Financial Assistance With Doctor

November 26, 2019

Data suggest an important opportunity to facilitate communication about patient support programs and financial assistance options for psoriatic arthritis.

Health Union Connexion Advances Meaningful Engagement

November 5, 2019

Health Union Connexion provides advocates with the tools they need to take home and use in their work as contributors & moderators in patient advocacy.

A Patient’s Story Amplified: Data, emotion, and the role pharma can play

October 30, 2019

This livestream webinar helps pharma understand how integrating patient-reported data creates meaningful engagement at all points in the patient journey.

Healthcare Industry Thought Leadership

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