Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

June 19, 2026

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

March 31, 2026

In an era of rampant automation and AI disruption, how do we keep the "human" in healthcare? We explore the growing tension between the science of automation and the art of human connection.

The health union bubble creates a funnel of people emerging.

The “Buy Now” Era of Pharma: Navigating Pharma’s Direct-to-Patient Revolution

March 24, 2026

Learn how the shift to Direct-to-Patient (DTP) models is transforming online health communities into "digital front doors" that turn trusted community engagement into high-intent care.

The Authority Gap: Why Trust is Pharma’s Only Real Currency in 2026

March 18, 2026

By bridging the gap between DTC and HCP silos and prioritizing medically validated "safe spaces," brands can move beyond the vanity metrics of reach to secure the high-value trust that drives patient action and clinical validation.

Prostate Cancer Patient-Reported Data | 2020

June 22, 2020

58% of people with prostate cancer experienced emotional or mental health changes since their diagnosis, according to Health Union survey data.

Heart Failure Patient-Reported Data | 2020

June 16, 2020

Survey data shows males living with heart failure are more likely than females to be comfortable discussing all aspects of heart failure with their doctor.

Survey Provides Deep Dive into Deep Infiltrative Endometriosis

June 12, 2020

Deep infiltrative endometriosis (DIE) impacts more than half of Health Union’s “Endometriosis In America” survey respondents.

COVID-19 Resource Center for Pharma Marketers

June 5, 2020

Browse through data-driven COVID-19 resources for pharma marketing to see how the pandemic is affecting people living with chronic health conditions.

Healthcare Industry Thought Leadership

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