Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Role of HCPs in the Patient Journey

June 11, 2024

Understanding the patient journey and the pivotal role HCPs play is crucial for marketers in shaping effective advertising strategies.

Top 20 Healthcare Social Media Influencers to Look Out for in 2024

May 24, 2024

Social platforms like Instagram, TikTok, and Facebook have become an integral part of the healthcare landscape, enabling healthcare social media influencers to connect to target patient audiences.

8 Of The Best Healthcare Landing Pages & Why They Work

April 7, 2024

This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.

12 HCP Email Marketing Best Practices

March 14, 2024

A substantial 65% of HCPs have identified email as their preferred mode of communication, with most HCPs habitually checking their emails across various devices throughout the day.

Psoriatic Arthritis Patients Discuss Financial Assistance With Doctor

November 26, 2019

Data suggest an important opportunity to facilitate communication about patient support programs and financial assistance options for psoriatic arthritis.

Health Union Connexion Advances Meaningful Engagement

November 5, 2019

Health Union Connexion provides advocates with the tools they need to take home and use in their work as contributors & moderators in patient advocacy.

A Patient’s Story Amplified: Data, emotion, and the role pharma can play

October 30, 2019

This livestream webinar helps pharma understand how integrating patient-reported data creates meaningful engagement at all points in the patient journey.

Make Content Relevant for the Right People

October 29, 2019

Providing relevant content at the right time, to the right people, builds trust with our audience, something more valuable than creation for SEO.

Healthcare Industry Thought Leadership

Contact