Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Two female Healthcare Professionals (HCPs) in lab coats reviewing glowing digital data and medical information on a screen, demonstrating a modern, high-tech approach to community and collaboration

Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement

October 7, 2025

In the battle for HCP attention, the loudest voice doesn't win—the most trusted one does.

The Missing Link: Marrying Clinical Data with Patient Insights

September 30, 2025

Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Beyond the Status Quo: Why HCPs Need Content Delivered Differently

September 22, 2025

Your current content strategy is likely failing to reach overwhelmed HCPs—here's why and how to adapt.

Biologic Therapies for Crohn’s and Colitis Patients

October 8, 2019

Survey results reveal opportunities to help strengthen conversations about biologic therapies between people with Crohn’s or colitis and their doctors.

Patient Interest in Digital Inhaler for Asthma and COPD

October 2, 2019

Survey data of asthma and COPD patients show that nearly half of each surveyed population are highly interested in using a digital inhaler.

Technology Guides People to Relevant Health Content

September 20, 2019

Learn how technology evolves communication to ensure people with health conditions seeking information and support find the most relevant content.

Hormone Therapy “Shopping” with Endometriosis

September 3, 2019

Health Union survey of more than 1,200 women with endometriosis reveals nearly 4 in 10 have tried 5+ different hormone therapies to manage their condition.

Healthcare Industry Thought Leadership

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