Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

More Than Moderators: Why Authentic Expertise is the Core of Our Community Model

November 13, 2025

Health Union's Community Managers don’t just manage discussion forums, they nurture a thriving, condition-specific ecosystem where validation and understanding empower patients and caregivers.

Redefining “Community”: From Niche to Next-Generation Performance and Scale

November 10, 2025

Discover how 1P data and a powerful tech stack prove that patient communities can deliver unrivaled quality and massive scale.

Building Authentic Connections: The Core of Health Union’s Community Model

October 30, 2025

What sets Health Union’s model apart? Learn how expert community managers and peer-to-peer validation build the confidence patients need to take action in their health journey.

Maximize Your Programmatic Reach: The Power of Audience Diversification

October 16, 2025

Maximize programmatic reach by diversifying your audience strategy. Learn how utilizing partners with differentiated data and granular segmentation unlocks net-new, high-intent audiences to connect with patients at critical decision points. Discover how Health Union delivers superior Audience Quality Index performance

Health Union Announces Acceptance to Present at NCCN Annual Conference 2019

March 20, 2019

Results from the qualitative analysis demonstrate that people with cancer are broadly misinformed about the benefits of palliative care and have some confusion around the timing and components of hospice care.

Health Union Announces Multiple Poster Presentations at the 40th Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine

March 6, 2019

Research from Health Union’s Chief Community Officer Amrita Bhowmick, MPH, MBA, and Executive Director of Community Development Sara Hayes, MPH, and co-authors will be shared at the 40th Annual Meeting & Scientific Sessions of the Society of Behavioral Medicine (SBM). The poster sessions featuring research from two of Health Union’s online health communities, Migraine.com and LungCancer.net, will be presented at the conference, which takes place on March 6-9, 2019 in Washington, D.C.

A man puts pieces of content together in a thought bubble.

Content Strategy in Online Communities: Going Beyond Content

February 5, 2019

Content strategy is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Brian M. Green, Executive Director of Community Development.

A woman engages in online community discussion.

Social Media Engagement: Proof that quality leads to quantity

January 24, 2019

Engagement is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Rebecca Braglio, Senior Director of Community Development.

Healthcare Industry Thought Leadership

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