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Check out our latest thought leadership pieces below.


Back to Basics: What is Community?
As busy community managers, it can be easy to get caught up in the daily work of assessments, moderating, and even theories behind community work — and get distracted from the original vision for one’s company. So it’s important to revisit how one is going about reaching those goals. At Health Union, we find that revisiting “the basics” can be a critical exercise in constantly reexamining our approach to community management. In a recent team brainstorming session, our VP of Community Development, Amrita Bhowmick, created an exercise that allowed our group to easily share our ideas about what “community” means to us, and what qualities can make or break a community.

Considerations for Building Financially Stable Online Communities
Over the past several years, there has been a significant growth in the popularity of online communities, and as one may expect, there are a multitude of challenges associated with developing these seemingly robust communities into self-sustaining businesses. In 2013, the CEO of Reddit, for instance, reported that despite having 70 million monthly readers, his company wasn’t making money. More recently, Jack Dorsey, the CEO of Twitter, announced (via a tweet), that there would be company layoffs to “move with greater focus and reinvest in our growth.” A viable business model is absolutely critical to maintain thriving and sustainable communities.

Holiday Struggles & Strategies for Those with Chronic Conditions
Discover insights from 600+ surveyed people living with chronic conditions to understand challenges and enjoyments that they experience during the holidays.
10 Surprising Lessons I Learned About Communities When I Became A Parent
Chief Community Officer, Amrita Bhowmick, shares lessons learned in community development, becoming a more mindful professional, after parenthood.
Get Hooked – Making Engagement a Habit
This month, Amrita continues her series in DTC Perspectives monthly e-newsletter, DTC In Focus by discussing how to get patients hooked on engagement.
Cultivating Engaged Patients: 5 Lessons Learned
Discover valuable lessons and practical tips to stimulate and cultivate patient engagement for active online health communities.
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