Technology Guides People to Relevant Health Content
Learn how technology evolves communication to ensure people with health conditions seeking information and support find the most relevant content.
Hormone Therapy “Shopping” with Endometriosis
Health Union survey of more than 1,200 women with endometriosis reveals nearly 4 in 10 have tried 5+ different hormone therapies to manage their condition.
FREE WEBINAR DOWNLOAD: Capturing Patients’ Attention in a Multi-Device Landscape
People living with chronic conditions are gravitating more towards streaming services than cable TV because of the desire to watch on their own terms. When considering where to spend your pharma marketing dollars, does your strategy account for these changing habits?
Reduce Mental Health Stigma with Conversations
Talking about mental health is hard. Learn how health discussions in online communities can help reduce the mental health stigma.
HCPs Important Factor for Clinical Trial Participation
Healthcare professionals can be influential in a patient’s clinical trial participation, but the impact is more nuanced and multifaceted.
Long-Term Business Vision: Importance for Growth
Many digital health companies are driven financially by short-term gains. Read why that’s less impactful than following a long-term business vision.
WHITEPAPER: Patient Interest and Participation in Clinical Trials
Health Union compiled data from more than 21,000 respondents to examine factors involved in patients’ interest and participation in clinical research.
Biologic Usage and Psoriasis Patients: What’s the barrier?
Many people living with psoriasis still do not use biologics, but those who do show greater HCP satisfaction and condition control.
David Shronk, Health Union’s SVP of Media, Recognized Among 2019 PM360 ELITE
PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech and medical device sectors, has named David Shronk, Health Union’s senior vice president of media, as one of the 2019 PM360 ELITE 100 in the Sales MVP category.
Redefining DTC Advertising: Capitalizing on a multi-dimensional, largely digital experience
The way people consume television – and advertising – is changing, quickly. When reaching people living with chronic health conditions, the complex and fragmented media landscape, along with fragmented attention spans, creates challenges for pharma marketers who are trying to drive awareness and interest in their brands.