The Role of Social Media in Healthcare: Why Channel, Content, & Credibility are Key
Pharma marketers can harness the power of social media to reach patients where they are through credible, accurate, and engaging online content.
The True Impact of the COVID-19 Pandemic on the Immunocompromised
While COVID-19 has impacted people worldwide, there has been a particular focus over the past two years on people who are immunocompromised.
2022 Social Health Awards: How Pharma Can Give Back to Patient Leaders
Healthcare industry participation in the 2022 Social Health Awards will lay a strong foundation in emphasizing your commitment to patient centricity.
Innovation Through Social Learning in Healthcare
Health Union’s model of facilitating engagement supports social learning; it creates not just communities, but communities of practice.
Mental Health & Chronic Condition Management: How Social Health Provides Support
Patients are using social health on condition-specific online communities to conceptualize mental health awareness and support.
Understanding the Nuances of Social Health Use by Condition
Health Union survey data reveals trends in social health use by condition, creating opportunities for pharma to reach patients in the moments that matter.
How to Provide Value that Benefits Patients (and Your Brand)
While there are commonalities across the board, the top three resources that provide value for patients vary by therapeutic area and specific condition.
3 Reasons for Pharma Marketers to Leverage Social Health
Health Union’s published analysis in the Journal of Medical Internet Research and a recent survey of 2,371 patients demonstrate the value of social health.
Patient Impact Drives Shift in Engagement at Reuters Pharma USA
Pharma USA 2022 played an integral role in recognizing the need for the industry to shift priorities towards community-first patient engagement strategies.
Nutrition, Social Health & Chronic Conditions: Why It Matters to Pharma
Understanding the nuances and complexities of nutrition-related social health conversations can help pharma best meet the needs of patients.