HCPs’ Digital Footprints Show They Are Like The Rest of Us
Health Union’s analysis of over one billion HCP transactions proves that healthcare marketers need to reach HCPs in their digital lives, on social media and online.
Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions
Paid search provides healthcare brands with a unique opportunity to connect with their target audiences—whether they are trying to reach patients searching or providers.
The Role of HCPs in the Patient Journey
Understanding the patient journey and the pivotal role HCPs play is crucial for marketers in shaping effective advertising strategies.
Top 20 Healthcare Social Media Influencers to Look Out for in 2024
Social platforms like Instagram, TikTok, and Facebook have become an integral part of the healthcare landscape, enabling healthcare social media influencers to connect to target patient audiences.
8 Of The Best Healthcare Landing Pages & Why They Work
This article examines 8 of the best healthcare landing pages, analyzing different healthcare industries with unique goals, such as requesting drug samples, creating an account with a medical supplier, or signing up for a CME.
12 HCP Email Marketing Best Practices
A substantial 65% of HCPs have identified email as their preferred mode of communication, with most HCPs habitually checking their emails across various devices throughout the day.
The Value of Patient Perspectives in Answering Key Business Questions
Health Union’s recently-evolved research programs help clients better understand both holistic and condition-specific patient journeys.
How to Market Medical Supplies and Equipment (the Right Way)
Looking to market medical supplies & equipment to HCPs? It’s not as complicated as you’d think. Here’s everything you need to know.
7 Healthcare Programmatic Advertising Best Practices
Whether you’re looking to boost patient engagement, increase provider awareness, or maximize your ROI, Health Union has the insights to take your programmatic advertising to the next level.
Medical Device Advertising Regulations: What to Know
Right now, medical device advertising doesn’t come with a ton of red tape — at least not as much as you’d think,
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