Healthcare Geofencing: The What & Why
Healthcare geofencing campaigns use programmatic technology that leverages GPS signals from HCPs’ devices and delivers ads based on this data.
Patient Leader Perspectives: Co-Design with ‘Patients from the Start’
These two accomplished patient leaders combined their experiences and perspectives to explain how industry can integrate “patients from the start.”
Understanding Rare Conditions: The Impact on Relationships
Findings from Health Union’s surveys of its rare condition communities show one’s relationships and social life can take significant hits.
NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best Friend
A 1:1 relationship with HCPs isn’t a guarantee. NPI targeting significantly increases the likelihood that happens.
Maximizing Consumer Engagement with People Living with Rare Disease
Understanding the difficulties people with rare conditions often face can help set the table for the engagement challenges pharma marketers typically face.
Introducing the 2023 Social Health Awards Winners
Meet the groundbreaking group of 2023 award winners who you can connect with through Health Union’s Social Health Network!
What Is HCP Targeting?
With advanced HCP targeting, you can focus your ad spend on a more cultivated target list of HCPs.
Rare Conditions: The Impact of Mental Health Concerns
More than half of NMOSD In America 2022 respondents said being diagnosed with NMOSD has negatively impacted their mental health.
6 Strategies to Improve Your Rare Disease Marketing
Learn more about the challenges and importance of rare disease marketing for healthcare providers, patients, and their families.
Social Health Awards: The Mutual Value and Impact for Patients and Industry
Find out how the Social Health Awards create opportunities for empowerment, connection and partnership among patients, caregivers and pharma alike.
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