[GUIDE] Influencer Marketing and Social Health
This exclusive guide for pharma marketers details how to execute meaningful, scalable, and impactful influencer marketing campaigns with patient leaders.
Introducing the 2022 Social Health Awards Winners
Meet the outstanding 2022 award winners, who represent the wide range of patient leaders you can connect with through Health Union’s Social Health Network.
How Condition-Specific Stories Fuel Engagement in Social Health
Impactful patient leader stories supported by active moderation creates ongoing, condition-specific engagement, and ultimately, trust in social health.
Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns
Influencer marketing campaigns with patient leaders represent a significant opportunity to reach socially engaged, difficult-to-reach health audiences.
Building Insights for Patient Focused Drug Development: Understanding Patient Desires and Barriers
The COVID-19 pandemic continues to revolutionize the role of the patient voice in drug development and clinical trial creation and execution.
No Vacation from Condition Management: What Summer Means for Patients & Pharma
Patient perspectives on managing chronic condition(s) during the summer can help pharma marketers craft accurate, authentic, and season-specific messaging.
The Role of Social Media in Healthcare: Why Channel, Content, & Credibility are Key
Pharma marketers can harness the power of social media to reach patients where they are through credible, accurate, and engaging online content.
The True Impact of the COVID-19 Pandemic on the Immunocompromised
While COVID-19 has impacted people worldwide, there has been a particular focus over the past two years on people who are immunocompromised.
2022 Social Health Awards: How Pharma Can Give Back to Patient Leaders
Healthcare industry participation in the 2022 Social Health Awards will lay a strong foundation in emphasizing your commitment to patient centricity.
Innovation Through Social Learning in Healthcare
Health Union’s model of facilitating engagement supports social learning; it creates not just communities, but communities of practice.
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