Patient Impact Drives Shift in Engagement at Reuters Pharma USA
Pharma USA 2022 played an integral role in recognizing the need for the industry to shift priorities towards community-first patient engagement strategies.
Nutrition, Social Health & Chronic Conditions: Why It Matters to Pharma
Understanding the nuances and complexities of nutrition-related social health conversations can help pharma best meet the needs of patients.
Leveraging Social Health to Solve Adherence and Compliance Challenges
Health Union research identified common patient challenges of medication adherence that healthcare companies can overcome with the help of social health.
5 Situations That Prompt Patients to Engage in Social Health
Explore five different situations throughout the patient journey that prompt patients to engage with social health and online health communities.
The Year of Reconnection: Shared Experiences Drive Connection through Social Health
Health Union president and COO, Lauren Lawhon, explores the progress made throughout 2021 for patients in online communities and the healthcare industry.
What Healthcare Marketers Should Know About Connecting With Women
It’s vital that healthcare marketers connect with women. Women make up 50.8% of the US population and make 80% of the healthcare decisions.
5 Unique Terms Patients Use to Describe Health Experiences
Here are five (of many) unique terms used by people with chronic conditions to increase understanding about what they represent to patients.
[Infographic] Social Health: The New Patient Journey
Patients are seeking dynamic, ever-changing social health connections online that have reinvented the patient journey – and pharma’s role in it.
The Many Frustrations of Explaining Your Condition to Others
Findings across Health Union’s surveys can help spotlight some of the frustrations, context and nuances people face when discussing their conditions.
Social Health: The Future of Healthcare Marketing
Social health—the digital means by which health consumers engage with each other and their health—has broad applications for the healthcare industry.