Patient Leaders: The Modern-Day Barbershop for Healthcare

Patient leaders can authentically provide important health information to improve outcomes while also acting as powerful vehicles for DTC marketing.

The Role of Social Health in Treating Cancer as a Chronic Condition

Survey findings demonstrate the critical role of ongoing social health support for people living with – and beyond – cancer.

Understanding Rare Conditions: The Multifaceted Financial Impact

More than a third of Health Union’s Myasthenia Gravis In America 2022 survey respondents said their condition has negatively impacted their finances.

Bringing Patient Centricity to Life: Health Union’s Social Health Network

Health Union’s Social Health Network builds health leaders into confident and trustworthy partners for the healthcare industry. Here’s why that matters.

Patient and Caregiver Perspectives: How Pharma Can Improve the Chronic Condition Experience

Two health leaders share wins, challenges and opportunities they’ve faced as patient and caregiver to help pharma improve the chronic condition experience.

Understanding Rare Conditions: Support & Connection

The internet has allowed people living with chronic conditions to find information, connection and support that might not have been readily available.

Socially Driven Insights Illuminate Real-Time Patient Needs

Survey data like Health Union’s “In America” socially driven insights add more context and recency for understanding patient needs in real, actionable ways.

[GUIDE] Influencer Marketing and Social Health

This exclusive guide for pharma marketers details how to execute meaningful, scalable, and impactful influencer marketing campaigns with patient leaders.

Introducing the 2022 Social Health Awards Winners

Meet the outstanding 2022 award winners, who represent the wide range of patient leaders you can connect with through Health Union’s Social Health Network.

How Condition-Specific Stories Fuel Engagement in Social Health

Impactful patient leader stories supported by active moderation creates ongoing, condition-specific engagement, and ultimately, trust in social health.