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colleen-heavens2024-09-12 10:24:082025-01-31 11:43:21Creating a Programmatic Engine Fueled by Real-Time, People-Generated DataHealth Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.
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colleen-heavens2024-09-12 10:24:082025-01-31 11:43:21Creating a Programmatic Engine Fueled by Real-Time, People-Generated Data
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Caitlin Barasa2025-03-05 14:25:132025-03-05 14:25:13The Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses
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Caitlin Barasa2025-03-05 14:23:312025-03-05 14:23:31How to Create Patient Personas That Strengthen Brand Engagement
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Caitlin Barasa2025-03-01 16:35:382025-03-14 11:31:2410 Effective Strategies for Marketing to Doctors in 2025
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colleen-heavens2025-02-14 09:24:292025-02-27 16:24:46Why Pharma and Healthcare Advertising Spending Continues to RiseThe Power of Nurse Influence: Why Healthcare Brands Need to Advertise to Nurses
Nurses interact with patients daily, collaborate with physicians, and advocate for new treatments, devices, and policies that improve care delivery.
How to Create Patient Personas That Strengthen Brand Engagement
Harnessing the power of patient personas allows healthcare marketers to shift from one-size-fits-all tactics to highly personalized and relevant outreach that resonates deeply with target audiences.
10 Effective Strategies for Marketing to Doctors in 2025
Marketing to doctors and physicians in today’s healthcare industry is more challenging than ever.
Why Pharma and Healthcare Advertising Spending Continues to Rise
Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.