Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.
Why Pharma and Healthcare Advertising Spending Continues to Rise
Healthcare providers (HCPs) are managing heavier workloads, while patients expect more personalized, accessible care experiences.
As Streaming TV Grows, Maximize Your CTV Strategy with Health Union’s Differentiated 1P Audiences
Reach up to 76% more engaged patients with Health Union by tapping into net-new consented audiences not identified by traditional claims data.
The 10 Best Healthcare Marketing Conferences in 2025
If you’re a healthcare marketer looking to stay ahead in 2025, these are the conferences you can’t afford to miss.
Mastering Healthcare Audience Segments for Enhanced Marketing Outcomes
Employing healthcare audience segments plays a pivotal role in revolutionizing marketing strategies and, in turn, elevating the standard of patient care.