Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Health Union Chief Community Officer Named to 2020 PM360 ELITE

May 8, 2020

Amrita Bhowmick, MPH, MBA has been named to the 2020 PM360 ELITE for her work in developing Health Union's online health community model.

Webinar Download: COVID-19 & Chronic Conditions

May 7, 2020

Discover the health attitudes and behaviors on COVID-19 from people living with chronic conditions in this webinar from Health Union researchers.

Perceptions of telehealth from people living with chronic conditions

Lupus Patient-Reported Survey Data | 2020

May 6, 2020

Forty percent of people living with lupus have been initially misdiagnosed, according to new Health Union survey data from its online health community.

COVID-19 Shifts Telehealth Perception for People with Chronic Conditions

April 30, 2020

Health Union survey shows 48% of respondents living with chronic health conditions had or plan to have a telehealth appointment since the COVID-19 pandemic.

Why Patient-Authored Content Wins

June 22, 2026

Moving Beyond the Rear-View Mirror: Why Real-Time Behavioral Signals are the Next Frontier for Healthcare CTV

June 19, 2026

Heartbeats vs. Heatmaps: Why the Future of Pharma Media is Human

March 31, 2026

In an era of rampant automation and AI disruption, how do we keep the “human” in healthcare? We explore the growing tension between the science of automation and the art of human connection.

The health union bubble creates a funnel of people emerging.

The “Buy Now” Era of Pharma: Navigating Pharma’s Direct-to-Patient Revolution

March 24, 2026

Learn how the shift to Direct-to-Patient (DTP) models is transforming online health communities into “digital front doors” that turn trusted community engagement into high-intent care.

Healthcare Industry Thought Leadership

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