Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Missing Link: Marrying Clinical Data with Patient Insights

September 30, 2025

Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Beyond the Status Quo: Why HCPs Need Content Delivered Differently

September 22, 2025

Your current content strategy is likely failing to reach overwhelmed HCPs—here's why and how to adapt.

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

September 18, 2025

For time-crunched HCPs, engagement isn't about more information, but better insights.

Two phones are connected with a wire in the shape of a heart

Social Media Communities in Times of Physical Distance

August 20, 2020

While COVID-19 has resulted in a need to physically isolate, experts are concerned that the associated social isolation will have negative consequences.

Lung Cancer Patient-Reported Survey Data | 2020

August 13, 2020

Many people living with lung cancer report feeling a stigma associated with their condition, according to new Health Union survey data.

Patients play an active role in their treatment

Playing an Active Role in Treatment Yields More Confidence in Patients

August 4, 2020

Whether a person plays an active role in treatment or not, the majority of patients surveyed do not feel controlled on their current treatment plan.

Steroid Withdrawal Concerns in People with Atopic Dermatitis

July 30, 2020

More than half of people living with atopic dermatitis who have ever used topical corticosteroids say they are at least “somewhat concerned” about steroid withdrawal.

Healthcare Industry Thought Leadership

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