Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Redefining “Community”: From Niche to Next-Generation Performance and Scale

November 10, 2025

Discover how 1P data and a powerful tech stack prove that patient communities can deliver unrivaled quality and massive scale.

Building Authentic Connections: The Core of Health Union’s Community Model

October 30, 2025

What sets Health Union’s model apart? Learn how expert community managers and peer-to-peer validation build the confidence patients need to take action in their health journey.

Maximize Your Programmatic Reach: The Power of Audience Diversification

October 16, 2025

Maximize programmatic reach by diversifying your audience strategy. Learn how utilizing partners with differentiated data and granular segmentation unlocks net-new, high-intent audiences to connect with patients at critical decision points. Discover how Health Union delivers superior Audience Quality Index performance

Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy

October 14, 2025

HCPs trust their peers more than anyone, but they're also busier than ever. Learn how to leverage the credibility of KOLs and the power of AI to deliver vital information.

People are concerned about returning back to normal during COVID-19.

People with Chronic Conditions Concerned About “Returning to Normal” During Pandemic

June 3, 2020

Although frustrated by COVID-19’s physical and mental toll, people with chronic conditions approach the idea of “returning to normal” with concern.

Asthma Patient-Reported Survey Data | 2020

June 3, 2020

40% of people with asthma experience symptoms at least once a day, according to Health Union survey data from its online health community.

Endometriosis Patient-Reported Survey Data | 2020

May 29, 2020

Only 13% of endometriosis patients feel controlled on their current treatment plan, according to Health Union survey data from its online health community.

Living with Myeloproliferative Neoplasms Differs from Other Forms of Blood Cancer

May 26, 2020

Health Union survey shows that, when compared to the more common forms of blood cancer, respondents living with myeloproliferative neoplasms (MPN) appear to have less traditional and, at times, more difficult treatment journeys.

Healthcare Industry Thought Leadership

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