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Stephen Wilson2023-11-01 15:02:552024-09-12 10:33:48Patient Leader Perspectives: Co-Design with ‘Patients from the Start’Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.
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Stephen Wilson
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Stephen Wilson2023-11-01 15:02:552024-09-12 10:33:48Patient Leader Perspectives: Co-Design with ‘Patients from the Start’
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Stephen Wilson
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Stephen Wilson2023-09-26 17:18:412024-08-22 13:17:46Understanding Rare Conditions: The Impact on Relationships
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Jaden Yanovitz
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Jaden Yanovitz2023-08-02 12:44:252024-08-22 12:37:26Maximizing Consumer Engagement with People Living with Rare Disease
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Felicia Brecher
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Felicia Brecher2023-07-26 12:30:522023-09-05 14:52:59Introducing the 2023 Social Health Awards Winners
Connecting Across Communities: Health Union Conference for Patient Advocacy Kicks Off in Philadelphia
On March 26, 2018 Health Union opened the doors of its new event center in Philadelphia for the second annual HU Connexion, a conference for patient advocacy, to gather and thank the extraordinary network of patient advocates who share their experiences and journeys with thousands of people every day as moderators and contributors for its online communities.
SCOPE 2018: Online Health Communities Fill Gap Between What Patients Want, Researchers Need
Online communities fill a void for people with chronic health conditions, offering information, emotional support and connection to others with common experiences. By fostering relationships with members of these online health communities – through relevant content and engaging social conversations that touch on and validate the personal experiences of living with certain chronic conditions – Health Union has the rare opportunity to more accurately understand the concerns of people with these conditions.
WebMD Sale Reflects Trend towards Smarter Spending in Pharma Advertising
Last month, headline writers had a field day dreaming up puns for coverage about several pharmaceutical companies’ decision not to run ads for erectile dysfunction drugs during this season’s NFL broadcasts. And, while a connection to the recent sale of WebMD might not be immediately obvious, upon closer examination, these stories share a common theme. Both reflect the shifting sands beneath the pharmaceutical industry and how, in reacting to them, its marketers are being challenged to do more with less.
Online Health Communities: A New Frontier in Health Research
As we transcend into the Health 2.0 ecosystem, where the notion of patients using technologies to take control of their personal wellbeing has become more commonplace, our entire global healthcare system has begun to shift.