Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Innovation in Action: Leveraging KOLs and AI for Unrivaled Brand Advocacy

October 14, 2025

HCPs trust their peers more than anyone, but they're also busier than ever. Learn how to leverage the credibility of KOLs and the power of AI to deliver vital information.

Two female Healthcare Professionals (HCPs) in lab coats reviewing glowing digital data and medical information on a screen, demonstrating a modern, high-tech approach to community and collaboration

Building a Better Bridge: Why a Dedicated Community is the Future of HCP Engagement

October 7, 2025

In the battle for HCP attention, the loudest voice doesn't win—the most trusted one does.

The Missing Link: Marrying Clinical Data with Patient Insights

September 30, 2025

Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Taking Care of the Care Partners

December 4, 2019

Caregivers are a key component of patient-centered care, and, as such, their role in helping those with chronic conditions should not be overlooked.

Psoriatic Arthritis Patients Discuss Financial Assistance With Doctor

November 26, 2019

Data suggest an important opportunity to facilitate communication about patient support programs and financial assistance options for psoriatic arthritis.

Health Union Connexion Advances Meaningful Engagement

November 5, 2019

Health Union Connexion provides advocates with the tools they need to take home and use in their work as contributors & moderators in patient advocacy.

A Patient’s Story Amplified: Data, emotion, and the role pharma can play

October 30, 2019

This livestream webinar helps pharma understand how integrating patient-reported data creates meaningful engagement at all points in the patient journey.

Healthcare Industry Thought Leadership

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