Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

Two hands holding a comment bubble with a heart, surrounded by comment bubbles

Debunking the 5 Biggest Myths About Community-Based Advertising

March 2, 2026

This article explores the 2026 shift in pharma marketing, debunking five common misconceptions to position online health communities as essential strategic powerhouses.

A person reaches through a cloud of random numbers and symbols into a portal revealing a health care provider reaching back at them.

Bridging the Gap: Tailoring Research for Hard-to-Engage Patient Populations

February 24, 2026

Explore strategic ways to engage hard-to-reach patient populations by prioritizing humility, empathetic design, and flexible research methodologies over standard demographic data

Case Study: Beyond the Target List

February 20, 2026

Learn how data-driven HCP audience expansion reignited a mature pharma brand.

Influencer Certification Playbook? We Wrote It Years Ago.

February 17, 2026

Discover how a decade of rigorous training, regulatory mastery, and certified patient expertise transforms influencer marketing into a compliant gold standard for pharma brands.

Prostate Cancer Patient-Reported Data | 2020

June 22, 2020

58% of people with prostate cancer experienced emotional or mental health changes since their diagnosis, according to Health Union survey data.

Heart Failure Patient-Reported Data | 2020

June 16, 2020

Survey data shows males living with heart failure are more likely than females to be comfortable discussing all aspects of heart failure with their doctor.

Survey Provides Deep Dive into Deep Infiltrative Endometriosis

June 12, 2020

Deep infiltrative endometriosis (DIE) impacts more than half of Health Union’s “Endometriosis In America” survey respondents.

COVID-19 Resource Center for Pharma Marketers

June 5, 2020

Browse through data-driven COVID-19 resources for pharma marketing to see how the pandemic is affecting people living with chronic health conditions.

Healthcare Industry Thought Leadership

Contact