Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Missing Link: Marrying Clinical Data with Patient Insights

September 30, 2025

Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Beyond the Status Quo: Why HCPs Need Content Delivered Differently

September 22, 2025

Your current content strategy is likely failing to reach overwhelmed HCPs—here's why and how to adapt.

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

September 18, 2025

For time-crunched HCPs, engagement isn't about more information, but better insights.

Health Union Connexion Advances Meaningful Engagement

November 5, 2019

Health Union Connexion provides advocates with the tools they need to take home and use in their work as contributors & moderators in patient advocacy.

A Patient’s Story Amplified: Data, emotion, and the role pharma can play

October 30, 2019

This livestream webinar helps pharma understand how integrating patient-reported data creates meaningful engagement at all points in the patient journey.

Make Content Relevant for the Right People

October 29, 2019

Providing relevant content at the right time, to the right people, builds trust with our audience, something more valuable than creation for SEO.

Biologic Therapies for Crohn’s and Colitis Patients

October 8, 2019

Survey results reveal opportunities to help strengthen conversations about biologic therapies between people with Crohn’s or colitis and their doctors.

Healthcare Industry Thought Leadership

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