Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions. Check out our latest thought leadership pieces below.

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The “Buy Now” Era of Pharma: Navigating Pharma’s Direct-to-Patient Revolution

March 24, 2026

Learn how the shift to Direct-to-Patient (DTP) models is transforming online health communities into "digital front doors" that turn trusted community engagement into high-intent care.

The Authority Gap: Why Trust is Pharma’s Only Real Currency in 2026

March 18, 2026

By bridging the gap between DTC and HCP silos and prioritizing medically validated "safe spaces," brands can move beyond the vanity metrics of reach to secure the high-value trust that drives patient action and clinical validation.

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Debunking the 5 Biggest Myths About Community-Based Advertising

March 2, 2026

This article explores the 2026 shift in pharma marketing, debunking five common misconceptions to position online health communities as essential strategic powerhouses.

A person reaches through a cloud of random numbers and symbols into a portal revealing a health care provider reaching back at them.

Bridging the Gap: Tailoring Research for Hard-to-Engage Patient Populations

February 24, 2026

Explore strategic ways to engage hard-to-reach patient populations by prioritizing humility, empathetic design, and flexible research methodologies over standard demographic data

Endometriosis Patient-Reported Survey Data | 2020

May 29, 2020

Only 13% of endometriosis patients feel controlled on their current treatment plan, according to Health Union survey data from its online health community.

Living with Myeloproliferative Neoplasms Differs from Other Forms of Blood Cancer

May 26, 2020

Health Union survey shows that, when compared to the more common forms of blood cancer, respondents living with myeloproliferative neoplasms (MPN) appear to have less traditional and, at times, more difficult treatment journeys.

Psoriasis Patient-Reported Survey Data | 2020

May 22, 2020

Only 15% of psoriasis patients feel controlled on their current treatment plan, according to new Health Union survey data from its online health community.

Fostering Confidence in Newly Diagnosed Autoimmune Patients

May 19, 2020

Survey data shows people newly diagnosed with an autoimmune condition report being less active and less confident in their treatment decisions.

Healthcare Industry Thought Leadership

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