Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

Biologic Usage and Psoriasis Patients: What’s the barrier?

June 13, 2019

Many people living with psoriasis still do not use biologics, but those who do show greater HCP satisfaction and condition control.

David Shronk, Health Union’s SVP of Media, Recognized Among 2019 PM360 ELITE

May 16, 2019

PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech and medical device sectors, has named David Shronk, Health Union’s senior vice president of media, as one of the 2019 PM360 ELITE 100 in the Sales MVP category.

Redefining DTC Advertising: Capitalizing on a multi-dimensional, largely digital experience

April 30, 2019

The way people consume television - and advertising - is changing, quickly. When reaching people living with chronic health conditions, the complex and fragmented media landscape, along with fragmented attention spans, creates challenges for pharma marketers who are trying to drive awareness and interest in their brands.

FREE WEBINAR DOWNLOAD: Millennials and Health – 3 Ways Pharma Needs to Adapt to Attract

April 22, 2019

Download a free webinar to learn what Millennials expect from their healthcare experiences and how Health Union’s open, online health communities can help you develop smarter, more effective programs to meet their needs.

A man puts pieces of content together in a thought bubble.

Content Strategy in Online Communities: Going Beyond Content

February 5, 2019

Content strategy is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Brian M. Green, Executive Director of Community Development.

A woman engages in online community discussion.

Social Media Engagement: Proof that quality leads to quantity

January 24, 2019

Engagement is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Rebecca Braglio, Senior Director of Community Development.

Moderation: An online health community tool for understanding, not just responding

January 22, 2019

Moderation is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Kristine Zerkowski, Vice President of Community Development.

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

December 20, 2018

While our office is wrapping up the end of the year, celebrating our accomplishments and the relationships we’ve built with one another, we’re spending a lot of time crunching numbers to quantify the kind of impact we’ve made this year as a business.

Healthcare Industry Thought Leadership

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