Blog: Patient Insights & Thought Leadership

Healthcare Industry Thought Leadership

Health Union’s data-driven industry conversations help pharma make smarter, more effective decisions.
Check out our latest thought leadership pieces below.

The Missing Link: Marrying Clinical Data with Patient Insights

September 30, 2025

Discover how connecting hard data with human experience is the key to unlocking richer provider-patient conversations and stronger brand advocacy.

A Catalyst for Connection: How a Crackdown on DTC Ads Could Transform Pharma Ads to Better Serve Patients

September 24, 2025

The future of health advertising belongs to thoughtful, digitally-driven, opted-in media and specialized content that prioritizes patient education and advocacy above all else.

Beyond the Status Quo: Why HCPs Need Content Delivered Differently

September 22, 2025

Your current content strategy is likely failing to reach overwhelmed HCPs—here's why and how to adapt.

The Future of HCP Engagement: Health Union’s Rx for Healthcare’s Information Overload

September 18, 2025

For time-crunched HCPs, engagement isn't about more information, but better insights.

A man puts pieces of content together in a thought bubble.

Content Strategy in Online Communities: Going Beyond Content

February 5, 2019

Content strategy is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Brian M. Green, Executive Director of Community Development.

A woman engages in online community discussion.

Social Media Engagement: Proof that quality leads to quantity

January 24, 2019

Engagement is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Rebecca Braglio, Senior Director of Community Development.

Moderation: An online health community tool for understanding, not just responding

January 22, 2019

Moderation is a key component of Health Union’s approach to community development. Hear first-hand from the people who are immersed in our communities and why Health Union’s approach works through this Q&A with Kristine Zerkowski, Vice President of Community Development.

Committed to the Public Health Sector: A New Year’s Resolution We Can Keep

December 20, 2018

While our office is wrapping up the end of the year, celebrating our accomplishments and the relationships we’ve built with one another, we’re spending a lot of time crunching numbers to quantify the kind of impact we’ve made this year as a business.

Healthcare Industry Thought Leadership

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