People living with chronic conditions are gravitating more towards streaming services than cable TV because of the desire to watch on their own terms. When considering where to spend your pharma marketing dollars, does your strategy account for these changing habits?
Talking about mental health is hard. Learn how health discussions in online communities can help reduce the mental health stigma.
Healthcare professionals can be influential in a patient’s clinical trial participation, but the impact is more nuanced and multifaceted.
Many digital health companies are driven financially by short-term gains. Read why that’s less impactful than following a long-term business vision.
Health Union compiled data from more than 21,000 respondents to examine factors involved in patients’ interest and participation in clinical research.
Many people living with psoriasis still do not use biologics, but those who do show greater HCP satisfaction and condition control.
PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech and medical device sectors, has named David Shronk, Health Union’s senior vice president of media, as one of the 2019 PM360 ELITE 100 in the Sales MVP category.
The way people consume television – and advertising – is changing, quickly. When reaching people living with chronic health conditions, the complex and fragmented media landscape, along with fragmented attention spans, creates challenges for pharma marketers who are trying to drive awareness and interest in their brands.
Download a free webinar to learn what Millennials expect from their healthcare experiences and how Health Union’s open, online health communities can help you develop smarter, more effective programs to meet their needs.
While today’s technology allows us to be more connected than ever, we’re also lonelier and more socially isolated. Results from a 2018 survey of more than 20,000 respondents found that nearly half (46%) of adults in the U.S. reported feeling (sometimes or always) lonely. Interestingly, Generation Z adults, who are presumably the most connected socially, are actually lonelier.
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