The Power of Health Conversations in Communities
Online health conversations really do lead to offline health actions.
The HCP Marketing Pro’s Guide to Digital Healthcare Advertising
With the healthcare industry in the midst of a radical transformation, HCP marketing professionals need to find new ways to engage healthcare providers and perfect their digital healthcare advertising.
Top 10 Healthcare Marketing Trends Every Marketer Should Know
Whether refining targeting strategies, enhancing patient engagement, or leveraging the latest AI technologies, this article offers valuable insights to help you develop the best marketing plan for your brand.
Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks
Whether you are a healthcare marketing agency developing a healthcare marketing budget for your clients or a pharmaceutical company, medical device manufacturer, or medical practice, understanding the competitive landscape is essential.
6 Ways to Prioritize the Patient Voice in Patient Journey Research
In order to execute accurate, dependable, and durable patient journey research, patient voices must serve as the foundation.
How to Create Detailed HCP Personas
Creating marketing strategies that truly speak to healthcare professionals (HCPs) means knowing your audience inside and out — and developing HCP personas to match.
HCPs’ Digital Footprints Show They Are Like The Rest of Us
Health Union’s analysis of over one billion HCP transactions proves that healthcare marketers need to reach HCPs in their digital lives, on social media and online.
Healthcare Paid Search: Craft A Winning Strategy that Drives Conversions
Paid search provides healthcare brands with a unique opportunity to connect with their target audiences—whether they are trying to reach patients searching or providers.
The Role of HCPs in the Patient Journey
Understanding the patient journey and the pivotal role HCPs play is crucial for marketers in shaping effective advertising strategies.
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