Medical Device Marketing: An HCP Marketer’s Guide

In this guide, we’ll explore everything you need to know about medical device marketing and advertising, including building a digital strategy, engaging HCPs on a 1:1 basis, important ad regulations, and launching a successful campaign.  

Weight Management Experiences Survey

For custom analysis services or to purchase syndicated research, contact the Health Union Insights team.

Building Online Health Audiences Starts With Building Community

It’s this breadth and depth of Health Union communities that sets us apart. Ultimately, the richness of these on-site audience signals allows our team to build modeled audiences for programmatic.

Creating a Programmatic Engine Fueled by Real-Time, People-Generated Data

Health Union has created a unique, compliant, and privacy-forward way to keep real patient needs as the central pillar of our Amplify+ audiences.

Acne Treatment Advertisements Go Viral on TikTok

The aim? Boost landing page visits and script numbers by connecting authentically with young adults through content that entertains, educates, and inspires action.

Healing Begins with Understanding: The Need for Diverse Voices in Mental Health Care

All health care professionals must be trained to understand and treat diverse communities’ unique experiences and challenges.

The Power of Health Conversations in Communities

Online health conversations really do lead to offline health actions.

The HCP Marketing Pro’s Guide to Digital Healthcare Advertising

With the healthcare industry in the midst of a radical transformation, HCP marketing professionals need to find new ways to engage healthcare providers and perfect their digital healthcare advertising.

Top 10 Healthcare Marketing Trends Every Marketer Should Know

Whether refining targeting strategies, enhancing patient engagement, or leveraging the latest AI technologies, this article offers valuable insights to help you develop the best marketing plan for your brand.

Strategic Healthcare Marketing Budgeting: Your Complete Guide with Benchmarks

Whether you are a healthcare marketing agency developing a healthcare marketing budget for your clients or a pharmaceutical company, medical device manufacturer, or medical practice, understanding the competitive landscape is essential.