Patient and Caregiver Perspectives: How Pharma Can Improve the Chronic Condition Experience
Two health leaders share wins, challenges and opportunities they’ve faced as patient and caregiver to help pharma improve the chronic condition experience.
Understanding Rare Conditions: Support & Connection
The internet has allowed people living with chronic conditions to find information, connection and support that might not have been readily available.
Socially Driven Insights Illuminate Real-Time Patient Needs
Survey data like Health Union’s “In America” socially driven insights add more context and recency for understanding patient needs in real, actionable ways.
Understanding Rare Conditions: The Quest for Reliable Information
One-third of NMOSD In America respondents said they struggle to find reliable information on neuromyelitis optica spectrum disorder.
[GUIDE] Influencer Marketing and Social Health
This exclusive guide for pharma marketers details how to execute meaningful, scalable, and impactful influencer marketing campaigns with patient leaders.
Introducing the 2022 Social Health Awards Winners
Meet the outstanding 2022 award winners, who represent the wide range of patient leaders you can connect with through Health Union’s Social Health Network.
How Condition-Specific Stories Fuel Engagement in Social Health
Impactful patient leader stories supported by active moderation creates ongoing, condition-specific engagement, and ultimately, trust in social health.
Rise of Influencer Marketing: Patient Leaders Bring Value to Campaigns
Influencer marketing campaigns with patient leaders represent a significant opportunity to reach socially engaged, difficult-to-reach health audiences.
Building Insights for Patient Focused Drug Development: Understanding Patient Desires and Barriers
The COVID-19 pandemic continues to revolutionize the role of the patient voice in drug development and clinical trial creation and execution.
No Vacation from Condition Management: What Summer Means for Patients & Pharma
Patient perspectives on managing chronic condition(s) during the summer can help pharma marketers craft accurate, authentic, and season-specific messaging.