How to Market Medical Supplies and Equipment (the Right Way)

Looking to market medical supplies & equipment to HCPs? It’s not as complicated as you’d think. Here’s everything you need to know.

7 Healthcare Programmatic Advertising Best Practices

Whether you’re looking to boost patient engagement, increase provider awareness, or maximize your ROI, Health Union has the insights to take your programmatic advertising to the next level.

Medical Device Advertising Regulations: What to Know

Right now, medical device advertising doesn’t come with a ton of red tape — at least not as much as you’d think,

Healthcare Geofencing: The What & Why

Healthcare geofencing campaigns use programmatic technology that leverages GPS signals from HCPs’ devices and delivers ads based on this data.

Patient Leader Perspectives: Co-Design with ‘Patients from the Start’

These two accomplished patient leaders combined their experiences and perspectives to explain how industry can integrate “patients from the start.”

Understanding Rare Conditions: The Impact on Relationships

Findings from Health Union’s surveys of its rare condition communities show one’s relationships and social life can take significant hits.

NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best Friend

A 1:1 relationship with HCPs isn’t a guarantee. NPI targeting significantly increases the likelihood that happens.

Maximizing Consumer Engagement with People Living with Rare Disease

Understanding the difficulties people with rare conditions often face can help set the table for the engagement challenges pharma marketers typically face.

Introducing the 2023 Social Health Awards Winners

Meet the groundbreaking group of 2023 award winners who you can connect with through Health Union’s Social Health Network!

What Is HCP Targeting?

With advanced HCP targeting, you can focus your ad spend on a more cultivated target list of HCPs.