NPI Targeting: 3 Reasons It’s a Healthcare Advertiser’s Best Friend
A 1:1 relationship with HCPs isn’t a guarantee. NPI targeting significantly increases the likelihood that happens.
Maximizing Consumer Engagement with People Living with Rare Disease
Understanding the difficulties people with rare conditions often face can help set the table for the engagement challenges pharma marketers typically face.
Introducing the 2023 Social Health Awards Winners
Meet the groundbreaking group of 2023 award winners who you can connect with through Health Union’s Social Health Network!
What Is HCP Targeting?
With advanced HCP targeting, you can focus your ad spend on a more cultivated target list of HCPs.
Rare Conditions: The Impact of Mental Health Concerns
More than half of NMOSD In America 2022 respondents said being diagnosed with NMOSD has negatively impacted their mental health.
6 Strategies to Improve Your Rare Disease Marketing
Learn more about the challenges and importance of rare disease marketing for healthcare providers, patients, and their families.
Social Health Awards: The Mutual Value and Impact for Patients and Industry
Find out how the Social Health Awards create opportunities for empowerment, connection and partnership among patients, caregivers and pharma alike.
Expert Perspectives: A Conversation on the Role of Responsible Patient Leadership
Health Union interviews the lead author of newly published research in the Journal of Medical Internet Research around patient leadership on social media.
Beyond the Patient: How the Whole Person Influences Health Decisions
When trying to understand healthcare decision-making in research, aspects of the whole person and patient-HCP relationship are often overlooked.
An Intro to DOOH Healthcare Advertising
Is digital out-of-home (DOOH) advertising part of your HCP campaigns? If not, it should be.
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